How we speak

The way our personality modulates across different moments.

These voice guidelines derive from our persona framework, and are consistent across the entire user journey.

Keep it clear and impactful

Be globally minded, locally relevant

Guide with confidence, teach with empathy

Balance expert knowledge with supportive guidance that makes every learner feel capable and valued.

Make innovation tangible. Transform abstract tech concepts into real-world possibilities.

Stay authentically inspiring

Frame learning as a shared journey where every voice contributes to collective discovery and innovation.

Champion collaborative growth

Frame learning as a shared journey where every voice contributes to collective discovery and innovation.

Be responsibly bold

Express excitement for technology’s potential while emphasizing its ethical use and positive impact on communities.